Communications
Back to all pathways

Communications

Industry Insights

A high-level pulse check on talent demand, projected growth, compensation, and how work typically happens across this pathway.

Pathway intensity
Workforce (US)ProjectedGrowthTypical CompensationPrimaryWork Mode
Workforce (US)
61%
Projected Growth
5%
Typical Compensation
70%
Primary Work Mode
67%
Workforce (US)
128,900Jobs (2024)
relative scale

Estimated employment nationwide in 2024

Projected Growth
5%Growth (2024‑34)

Projected change in employment through 2034

Typical Compensation
$88,500
Entry Level$40,000
Experienced$137,000
Earning Potential+242%

Mid-career annual salary (nationwide median)

Primary Work Mode
Office
OfficeHybrid

How the work is typically performed

Seasonality
Year‑round
SPR
SUM
FAL
WIN

May involve travel and overtime

Career Pathways & Progression

Entry Level

Position Responsibilities

Early-career communications professionals support senior staff by drafting social media posts, editing newsletters, researching media contacts, assisting with event planning, and monitoring press coverage. Positions often include internships, fellowships, or assistant roles in public affairs offices or marketing teams.

Job Types & Titles

  • Communications Assistant
  • Public Relations Intern
  • Social Media Assistant
  • Public Affairs Trainee

Qualifications Snapshot

Education

Bachelor’s degree in communications, journalism, public relations, environmental studies or a related field.

Certifications

Not typically required; students may pursue the PRSA Certificate in Principles of Public Relations to strengthen credentials.

Experience

Internship or volunteer experience with campus organizations, student media, or environmental NGOs; strong writing and digital media skills.

Technician

Position Responsibilities

Technicians implement communication plans and create content. They write press releases and feature stories, manage web and social media channels, produce photos and videos, coordinate media requests, and support outreach campaigns.

Job Types & Titles

  • Public Affairs Specialist
  • Communications Specialist
  • Content Creator
  • Science Writer
  • Web/Social Media Coordinator

Qualifications Snapshot

Education

Bachelor’s degree in communications, public relations, journalism, marketing, or environmental communication.

Certifications

Optional microcredentials such as Coursera’s Environmental Project Management: Stakeholder Outreach or FutureLearn’s Climate Change Communication microcredential.

Experience

1-3 years in a communications role; demonstrated ability to write and edit, manage digital platforms, and coordinate with diverse stakeholders.

Professional

Position Responsibilities

Professionals plan and oversee communication strategies that align with organizational goals. They develop messaging, manage media relations, lead campaigns, supervise junior staff, liaise with scientists and leadership, handle crisis communication, and evaluate outreach effectiveness.

Job Types & Titles

  • Communications Manager
  • Public Relations Officer
  • Outreach Coordinator
  • Media Relations Manager

Qualifications Snapshot

Education

Bachelor’s degree with significant coursework in communications, journalism, or public affairs; a master’s degree in environmental communication or public relations is advantageous.

Certifications

Accreditation in Public Relations (APR) offered by the Public Relations Society of America or specialized certificates in environmental communication and strategic communication.

Experience

3-5 years of professional experience in communications; proven leadership, strategic planning, and project management skills.

Management

Position Responsibilities

Senior leaders direct the overall communications strategy and serve as spokespeople for the organization. They oversee staff and budgets, advise executives on messaging, manage complex campaigns and partnerships, and ensure compliance with policies and laws.

Job Types & Titles

  • Communications Director
  • Public Affairs Director
  • Chief Communications Officer
  • Deputy Communications Chief

Qualifications Snapshot

Education

Master’s degree in communications, public administration, or environmental management, or substantial professional experience.

Certifications

APR or other advanced public relations credentials are highly regarded.

Experience

5-10+ years of progressive experience leading communications teams and developing high-level strategies; strong record of media engagement and stakeholder management.

Education & Certification

Lay the foundation for your career with the right education and stand out with professional certifications.

Words from the Field

Hear from professionals who have built successful careers in communications.

Resources & Tools

Curated guides, videos, and communities to help you level up quickly.

Jobs in Communications

Still Deciding?

Use our tools and resources to explore communications and related fields.

Explore Your Options

Not sure where to start? Let us help you match your skills to your next career move, or get alerts for jobs that fit your goals.

Ready to move?

Get job notifications for your chosen field and location.

Set a Job Alert

Frequently Asked Questions